Content Creator – Conference Social Media

Project Base | Remote, with attendance required in Dear World events | Travel required

About Dear World:

Dear World is a storytelling organization dedicated to fostering meaningful connections and amplifying voices through storytelling. As a trusted partner of the Association for Talent Development (ATD), we are committed to producing compelling content that enhances the ATD conference experience and advances the mission of talent development professionals worldwide.

Position Overview:

Dear World is seeking a skilled Content Creator for a event position to plan and deliver engaging content . This person will report to the executive producer of Dear World teams to develop a comprehensive content strategy, create captivating narratives, execute multimedia campaigns, and innovate unique formats for Instagram and LinkedIn that resonate with conference attendees and reflect the diverse perspectives within the talent development community.

Key Responsibilities:

• Content Strategy:

• Collaborate with Dear World teams to develop a detailed content strategy including key themes, target audiences, and content delivery channels.
• Conduct research and gather insights to inform content planning.

• Content Development:

• Create a variety of content assets aligned with the content strategy, such as blog posts, articles, social media content, video scripts, photography, and interactive multimedia experiences.
• Develop unique formats tailored specifically for Instagram and LinkedIn to maximize engagement and reach.

• Test Campaigns:

• Implement and monitor content performance to gather insights for further optimization.

• Storytelling Campaigns:

• Prepare and deliver content assets according to the conference schedule, ensuring timely publication and distribution across relevant channels.
• Monitor content performance and make adjustments as needed to optimize engagement.

• Content Delivery:

• Prepare and deliver content assets according to the conference schedule, ensuring timely publication and distribution across relevant channels.
• Monitor content performance and make adjustments as needed to optimize engagement.

Qualifications:

• Strong storytelling skills and a passion for creating compelling narratives that inspire, educate, and engage audiences.
• Proficiency in multimedia content creation tools, including Facebook, Instagram, and LinkedIn.
• Creative thinking and problem-solving abilities, with a demonstrated track record of developing innovative content strategies and campaigns.
• Ability to thrive in a collaborative, fast-paced environment and manage multiple projects simultaneously.

Requirements:

• Previous experience in content creation, digital marketing, or event management, with a focus on conferences or similar large-scale events preferred.
• Portfolio showcasing examples of your storytelling and content creation work across various mediums and platforms, including Instagram and LinkedIn.
• Availability for the duration of the 6-week contract period.

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