Storytelling Experience: The Brain Tattoo Method
Dear World Storytellers: Khatdija Meghjani, Fresh Johnson
Interface Closing Storytellers: Wendell Haden, Theresa Schneider, Steve Sweetin
Photo Studios: 2
Video Studio: 1
Participants: >200
Dear World Field Team: Yev Z, Mariana Holiday, Jodi Bepler, Alex Wiltz
About the Interface + Dear World collaboration.
Our experience stopped and started because of COVID-19 from more than two years.
In late 2022, we began pre-production with Interface’s leadership team. In a twist of fate, Khatdija Meghjani, our Dear World storyteller, worked on Interfaces’s values more than six years prior in a previous role and spent a day with the Interface leadership team. Interface played each leader’s brain tattoo story to introduce them for the executive team’s on stage moments.
By the time Alex Wiltz, our editor, delivered version one of the leadership Brain Tattoo videos, our team knew that Interface’s leadership and our methodology aligned.
While on site, we delivered an opening keynote, two photo activations, a video activation and a final storytelling session.
The final Interface speaker, Steve Sweetin, received a standing ovation.
More than three years since their last in person meeting, Interface asked us to deliver personal stories that aligned with their values. How we did it:
Khatdija Megjhani and Fresh Johnson deliver a 90 minutes version of Brain Tattoo Storytelling Method. Participants discover their story, listen to a partner and leave with their Brain Tattoo.
We take Brain Tattoo portraits and videos for three hours immediately after act 1 while guests have dinner and drinks. More than 200 participate.
Fresh Johnson delivers our closing. It includes 3 Interface community storytellers--Wendell Haden, Theresa Schneider, Steve Sweetin--who each have 5 minutes to share the story behind their brain tattoo. We close with a 6 minute video compilation of other stories edited overnight by Dear World's Alex Wiltz.
Contest ends Friday February, 3, 2023
"I’ve spoken to many of my friends and colleagues from the week and all agreed Dear World was a unique, moving, critical piece of our experience ... the vulnerability, compassion, and authenticity our leaders and people demonstrated was exactly how I want Interface to feel for our community."