The Dear World color theory is a new take on the traditional, centuries old color theory.

We believe every person has a life story, and inside of that are little stories that make us who we are. They make up the entire color wheel. But a Brain Tattoo? It’s specific and sensory. We believe giving your brain tattoos a color to complement your photograph adds a resolution and intrigue. Below you’ll see the colors that 25 of our SHRM participants chose for their story.

if you forgot to take the Color Test, click the button below

Explore more of our storytelling methods and academy at