The Dear World color theory is a new take on the traditional, centuries old color theory.

We believe every person has a life story, and inside of that are little stories that make us who we are. They make up the entire color wheel. But a Brain Tattoo? It’s specific and sensory. We believe giving your brain tattoos a color to complement your photograph adds a resolution and intrigue. Below you’ll see the colors that 25 of our SHRM participants chose for their story.